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RT @karllong: Tired of getting PR spam, unsolicited bulk pitches, check out http://bit.ly/5i40P
Tired of getting PR spam, unsolicited bulk pitches, check out http://
www.prmatchpoint.com/
matchpoint.html
Rate That PR Pitch: Are We Afraid of Two-Way Conversations Between PR and the Press?
by Peter Himler
AllThingsD's Peter Kafka has had it with Vocus-generated "spam"
by Drew Kerr
Say Hello to MatchPoint, and Goodbye to Media Lists?
by Kyle Austin
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by Graham Wolfe
Count Clips and Get Cut: How PR Metrics Have Changed
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The End of Public Relations Spam?
by Mike Moran
The End of PR Spam?
by Peter Himler
 Latest Headlines
Twitter 1/28/2010
PRPaula: just did a quick search and Matchpoint looks pretty good. I'll use it some more over the coming week!
Twitter 1/28/2010
CatherineWarren: This is unbelievable! Thank you for sharing! I can't wait to learn more about it!! I'll let you know my thoughts as I keep experimenting.
Provident Partners 1/28/10
How Purple Can Make You Successful
Twitter 1/26/2010
ihchicky: I just signed up for MatchPoint to get the latest Press Releases!
Twitter Logo Thanks for the kudos:

RT @karllong: Tired of getting PR spam, unsolicited bulk pitches, check out http://bit.ly/5i40P

Tired of getting PR spam, unsolicited bulk pitches, check out http://www.prmatchpoint.com/matchpoint.html
7/23/09
Muck Rack, PRMatchpoint, and the Rapidly Changing World of PR
6/9/09
PR Matchpoint can make you a better professional
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Two New Tools of the Trade
The Advocate 4/23/09
eNR offers tool to find right journalist
O'Dwyer's 4/14/09
Six social PR tools that can make your job easier
Ragan 3/26/09
The search for the perfect pitch continues
BtoB Logo 2/9/09
PR product designed to match queries with specific journalists
BtoB Logo 2/8/09
MatchPoint is a Worthy New Addition to Your PR Toolbox
PR Newser 2/5/09
MatchPoint Wants to Put An End to PR Spam
The Industry Standard 2/4/09
MatchPoint, new site that matches press pitches to journalists,
needs work
PR Week 2/3/09
Expert Q&A: Peter Himler, co-developer of MatchPoint and founder of Flatiron Communications
Daily Dog 2/2/09
The PR Search Device We've Been Waiting For: MatchPoint Pairs Up Pitch Keywords with Journalists' Recent Articles


PR Newser 2/2/09
A New Way To Match Pitches To Journalists
MatchPoint 2/2/09
Innovative New Search Application Matches PR Story Queries with "Right" Journalists
 Featured Story

Source: Bulldog Reporter, posted on 7/31/2009

PR Search Application MatchPoint Launches Upgrade, Adds Key New Functions in Version 1.5

MatchPoint (www.prmatchpoint.com), a search application built specifically for PR professionals, has introduced a new version that integrates press campaign management and distribution with its patent-pending search capabilities. To date more than 1000 PR pros have signed on to use MatchPoint. According to the company, the new version allows direct engagement with those journalists whose editorial history most closely matches the content and context of the subscriber's proposed story.

MatchPoint 1.5 gives the subscriber the ability to build a customized "engagement" consisting of some or all of a story's media "assets" including a personalized cover note, company logo, key facts, attributable quotes, news release, digital images, links to video and audio files, weblinks, and more. Journalists receiving this package of PR assets via email can rate the sender on a scale of one-to-five based on the relevance of the press materials to the journalist's editorial interests. Consistently low-rated PR pros will be banned from using the application.

In keeping with its mission to eliminate PR spam (i.e., misguided story queries to reporters), MatchPoint breaks with the controversial industry practice of enabling PR pros to mass-email journalists and limits contact to a single journalist at a time.

"This new version takes media engagement to its next logical step by allowing the subscriber to directly and unobtrusively connect with the relevant reporters it has identified," noted Peter Himler, principal, Flatiron Communications and a co-developer of MatchPoint along with eNR Services of Norwalk, CT. "What's more, it does so in a customizable way that minimizes the likelihood that the journalist will receive PR spam. This new version even allows reporters to rate the quality and relevance of the sender's story idea."

Unlike other services, MatchPoint does not depend on vague job titles to identify the most appropriate reporters and bloggers. Rather, it uses patent-pending search technology to analyze a news release, pitch letter or keywords. MatchPoint then compiles a list of journalists – ranked by a number of metrics, including relevance, recency, and outlet reach – whose actual body of work "matches" the search query.

Journalist names are culled from several news content databases containing more than four million articles from 11,000 print publications, 25,000 online news sites, and 10,000 blogs dating back six months. More than 200,000 online and offline staff and freelance reporters, with contact information, are included in MatchPoint's database.

Matchpoint 1.5 is available with a free ten-day trial. Users may then subscribe at an introductory rate of $75/month for a single annual license. To register for the ten-day trial, visit www.PRMatchPoint.com.

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