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These are some of the words used to describe the misguided story pitches that land incessantly on the desktops of today's news decision-makers. It is the single biggest annoyance cited by journalists when describing PR professionals.
The issue became so acute for one noted magazine editor, Chris Anderson of Wired, that he published the email addresses of the 328 worst offenders, in effect blackballing them (and their agencies) from ever contacting the publication again.
Wouldn't you think that advances in information technology would provide PR professionals the ability to identify who is interested in what?
We're finally there.
PR pros now have access to a powerful new search application that identifies the most appropriate and influential reporters and bloggers for their specific story pitch. The tool is called MatchPoint and it is changing the face of PR forever.
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20 Glover Avenue - Norwalk, CT 06850 - www.prmatchpoint.com - 877.927.7526 |
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